// BOILERPLATE
ONE-LINER
NewNormal Security builds comprehensive, elegant, budget-friendly security tools for the builders and operators of the digital economy.
SHORT DESCRIPTION
NewNormal Security is a security software company whose flagship product, NewScan, is a free, self-hosted API and web security scanner. NewScan validates every potential vulnerability to confirm it is real before reporting it — real, validated findings, ranked honestly, with no inflated alert volumes. Findings map to the frameworks auditors actually use: PCI DSS, SOC 2, ISO 27001, HITRUST, HIPAA, and NIST 800-53.
// FAST FACTS
| Company | NewNormal Security |
| Tagline | Raise your expectations. |
| Flagship product | NewScan — free, self-hosted, BYOK API & web security scanner |
| Business model | Free to run locally; paid Pro upgrade covers only the resources we host |
| Website | newnormalsecurity.com |
| Media contact | support@newnormalsecurity.com |
// TEAM
Anthony Rethans CEO
A life-long Californian now based in Idaho, Anthony has spent over 25 years in the enterprise software industry, in sales and business development leadership roles where database, middleware and enterprise search/AI markets have been the main focus at both start-ups and going concerns. When not building businesses, he's enjoying his family, sometimes even his daughters cats, and all that the Idaho outdoors have to offer.
Headshot · JPG ↓
Anthony Aragues CTO
20+ years in security products (McAfee, Norse, Anomali, APIsec), O'Reilly author, and former head of multiple security companies Labs. Anthony is on a mission to make pragmatic security accessible to everyone.
Headshot · JPG ↓// LOGOS
Use the marks as-is: original colors, square corners — dark versions on a dark background, "white bg" versions on white/light. Don't recolor, round, rotate, or add effects.
// PRODUCT IMAGES
// BRAND
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Secondary blue
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#E6EDF3
Space Grotesk
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IBM Plex Sans
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JetBrains Mono
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// MEDIA INQUIRIES
Interviews, review copies, or anything not covered here — reach us and we'll respond quickly.